Piazza Augusto Imperatore, Rome, Italy

Bulgari Hotel Roma Review

The Bulgari has the best-finished rooms in Rome and a mosaic pool nothing in the city can match, but I admire it more than I like it. The service is stiff, the restaurant is underpowered, the view is a building site for now, and it costs close to double its best rivals. Hotel de Russie is the one I'd book.

Service

The service is polished but cool. Bags vanish at the kerb, someone walks you up to the room, and the concierge desk is one of the sharpest in Rome for restaurant tables and last-minute requests. If you're here for a birthday or an anniversary, tell them, because this team is very good at occasions, and when something does go wrong they put it right generously. Housekeeping comes twice a day and I couldn't fault it, and at turndown I liked the tea and the little dessert left by the bed.

It's not a warm hotel, though. The style is formal and a little fashion-house, and it tips into stiff at breakfast when the room is full. Rooftop bookings get muddled, small requests go astray, and up in the bars, busy with people who aren't staying, service feels hurried. If you want staff who feel like old friends by day two, this isn't that hotel.

Rooms

The rooms are the reason to come, and I don't think there's a better-finished room in the city. The hotel opened in June 2023 in a 1930s rationalist building, and everything inside is beautifully made, with fabric-lined walls, heavy doors and real quiet. The marble bathrooms come in one of four colours, with a deep tub and mosaics that nod to the old Roman baths, and the beds are superb.

There are 114 rooms and suites, and the category matters more than usual. The entry Superior is about 33 square metres and the Deluxe about 37, which is fine for Rome but small at these rates. I'd book the Premium room, at 49 square metres, or a Junior Suite at 51 if you want a sitting area.

The view matters even more. Ask for a middle floor facing the piazza and the Mausoleum of Augustus. Rooms at the back look at the next building or into the courtyard, with less light and less privacy, and I'd be cross to pay this much for one. Light sleepers should avoid the top floors, where bass from the rooftop bar carries on a busy night.

Food and drink

The best things to eat and drink here are the casual ones. All the food is by Niko Romito, and it's clean, light Italian cooking. Breakfast at Il Caffe, under the colonnade on the piazza, is part buffet and part a la carte, the poached eggs and pastries are excellent, and it runs until mid afternoon, which is a real kindness after a late night.

At sunset I'd be up on La Terrazza, the rooftop, with a pizza from Pier Daniele Seu's bar or something from the gelato stand, looking out over the domes. Cocktails are around $30 and not large, and private events often take the terrace over, so ask before you plan an evening around it.

Il Ristorante, on the fifth floor with a terrace over the mausoleum, is the serious room, and I'd eat there once. It does dinner every night and lunch on Sundays. I liked the spaghetti with tomato and the steamed sea bass, but the cooking is restrained and the portions small, and if you want big Roman flavours you'll find a tasting menu at around $200 a person underpowered for the money. Spend your other nights in trattorias.

Setting

I like the location a lot. You're in Campo Marzio, between the Tiber and Via del Corso, seven minutes on foot from the Spanish Steps and Via Condotti and ten from Piazza del Popolo, with the Ara Pacis across the road. It's a calm corner to come back to after the crush around the Trevi Fountain.

The view out front is the problem for now. The mausoleum and its piazza are a restoration site until around the end of 2026, so the famous view includes hoardings and workmen, and you may hear them in the morning.

The building is severe from the outside, all 1930s travertine and brick, but the spa underneath is gorgeous. The 20-metre pool is lined in green and gold mosaic, with marble columns rising out of the water like a Roman bath, and in winter it's a real reason to choose this hotel. The columns make it a pool for floating in, so don't plan on lengths, and the gym is small. There's no outdoor pool or garden either, so don't picture a summer afternoon on a lounger, and that's where Hotel de Russie still wins.

Value

No, it isn't good value. This is the most expensive hotel in Rome, with entry rooms from around $1,700 on a quiet night and more often $2,000 to $2,500 in spring and autumn, and the Premium room I'd book usually runs $2,800 or more. You're paying for the finish, the spa and the name. If those matter to you, I'd give it two or three nights, and if you mostly want a good bed near the sights, don't book it at all. Marriott runs the brand, but you can't earn or spend its points here.

That's close to double what some very good rivals ask, and for the same money you could have a suite at most of them. Hotel de Russie, a few minutes' walk away, gives you a garden and a warmer welcome, and Six Senses Rome gives you wellness at a gentler price, closer to the Pantheon.

Who it suits

It's for design lovers and couples celebrating something who want the newest, most polished rooms in Rome and a serious spa for a short stay. If you want a garden and a warmer welcome, I'd book Hotel de Russie, and for old Roman romance over modern gloss, the Hassler at the top of the Spanish Steps.